Bias – and how to avoid it when making decisions

Bias comes in many forms, and each can be equally as debilitating if it is present when evaluating the world around us. It is useful to become aware of the various types of bias because you may be guilty of exhibiting a certain type of bias without knowing it. Awareness may open the opportunity to see an issue/research/situation in a new light. This can then positively impact how you approach the issue/research/situation the next encounter you have with it.

Below are some nicely created simple examples of bias with some nice explanations of what they are and their effect. The images are sourced, interestingly, from an insurance website, here.

Here is another excellent image describing 18 types of cognitive bias


I’m Paul Moss. I’m a learning designer at the University of Adelaide. Follow me on Twitter @edmerger

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